Logos are important, but in our hyperconnected world the influence of a logo over consumer behavior is shallow, at best. So why do we still come across so many “new and improved logo” blog posts?Consider all the ones you’ve seen recently – did any of these actually change your perception of the company?
Uber’s “atom and bit” logo is supposed to reflect Uber’s international expansion and a vision for transporting “people, food, goods, and potentially much more.” Is that how you think of Uber? Is that what keeps you from choosing Lyft?
Continua a leggere “Il tuo Brand è una Esperienza e non un Logo!” →
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