AICEX: Pensiamo si debba aspettare ancora un pochino per vedere effetti sostanziali sul B2C, mentre sul B2B il processo appare più rapido. 

Defining Internet of Things as intelligent interaction between humans and things to exchange data is easy enough, but assessing how and where IoT is playing, or should play, within retail customer experience is a bit more difficult.

Some industry watchers believe IoT remains in a hype stage yet grabbing obvious traction as some companies are boasting billions of connections.

“It’s happening quickly, but, yes it’s hype,” said Jessica Groopman, independent industry analyst and IoT advisor. Groopman was one of three panelists discussing real-life IoT applications during Networld Media Group’s CONNECT Mobile Innovation Summit held in Chicago Aug. 15 -17.

Continua a leggere “La IoT è ancora agli inizi nel migliorare la CX” →