Instagram, Snapchat, e la nuova era del game marketing

Mike Vorhaus, president of Magid Advisors

AICEX: il gioco fa tornare bambini, ma aiuta molto anche nel Business – 

Above: Mike Vorhaus, president of Magid Advisors

Image Credit: Magid Advisors

Game marketing has evolved in a lot of ways in the past few years. We thought it was time we asked an expert gaming analyst about where everything is going.

Mike Vorhaus, the president of Magid Advisors, founded Frank N. Magid Associates‘ Internet practice in 1995. He’s been analyzing the game industry since 2001, and he leads Magid’s operation, advising investment firms on media and technology assets. Vorhaus has been a columnist in Ad Age and is quoted regularly in mainstream publications. His latest data shows that you can reach gamers through new social networks like Vine, Pinterest, Instagram, and Snapchat. You can also reach the old folks like me through networks such as Facebook.


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6 interessanti strategie di Gamification per chi pubblica contenuti

gamification_wordle1

AICEX : Proviamo a pensare quanto alcuni concetti di Gamification siano importanti nella preparazione e pubblicazione di contenuti. 

Hi guys! Continuing our big week of guest posts today is Brianne Walters who is writing on the fascinating subject of Gamification. This will be of special interest to bloggers and web entrepreneurs who wish to engage their audience in new and interesting ways 🙂 Enjoy the post, and take it away Brianne!

People mistake gamification as plug and play. Gamification is a fascinating strategy that makes us understand what works and what doesn’t. For gamification to be successful, you need to understand what keeps your readers engaged and encourage your users to perform specific actions and depict specific behaviour to help you accomplish your objectives. Check out these tips to design your own custom gamification strategy.

Continue reading “6 interessanti strategie di Gamification per chi pubblica contenuti”