AICEX è il riferimento per la CX in Italia. Contribuisce al successo dei progetti CX, svolge attività di formazione, identifica le tecnologie migliori, diffonde la cultura della Customer Experience.
NOTA AICEX: non sempre tutti conoscono la CX in ogni suo dettaglio. Vediamo insieme quali sono i principi di base.
We’re often asked to help people who have recently taken on new responsibilities in customer experience (which is commonly abbreviated as CX). Since it’s important for anyone in the field to understand the core principles of CX, I’ve put together this post and called it “CX for Smarties.” Anyone who cares enough about CX to read this post is not a dummy.
NOTA AICEX: Amazon è un grande esempio di Customer Experience. Vediamo come e perché l’azienda ha contribuito a cambiarla per sempre.
If you don’t like change, your going to like irrelevance even less. If you’re looking for an example of the customer experience revolution, Amazon has shown the way to innovate and dominate by putting the needs of customers first.
Continua a leggere “Amazon: come ha cambiato la CX in 5 modi”
NOTA AICEX: Starbucks resta un grande esempio di Customer Service. Vediamo perché.
I enjoy my morning coffee ritual for so many reasons. The obvious benefit is that wonderful jolt of caffeine that helps to jump-start my day.
Yesterday morning, as I was sitting at my usual Starbucks enjoying my tall dark roast for here, I thought about one of the other benefits to starting my day there: observing and learning from the constant flow of customers. Yesterday, however, I concentrated on observing the staff. At this particular Starbucks, the staff is phenomenal. They (and the coffee) keep me coming back.
Talk of Big Data is everywhere, but it is increasingly moving beyond the hype cycle to deliver real results to businesses. To start with, let’s define what Big Data actually is, given there are multiple descriptions in the market. According to Gartner, Big Data is “high volume, high velocity, and/or high variety information assets that require new forms of processing to enable enhanced decision making, insight discovery and process optimisation”.
Associazione Italiana Customer Experience - AICEX 
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