Le Banche riusciranno finalmente a gestire la Customer Experience?

AICEX: Aspettiamo fiduciosi, del resto la scelta è tra cambiare e non sopravvivere.

The financial service industry finally heard the message in 2015. For the past decade, industry experts have been telling top management they must be involved, and they must lead the digital transformation.

Part of the problem with lending institutions has been that the executive ranks felt they were engaged, when in reality many leaders did not understand the depth and breadth of the change necessary for digital transformation. Many financial executives talk the talk, but don’t walk the walk. They say the right words, but not many are actually pushing their organizations to deliver on a customer-centric organization.

Until 2015.

Continua a leggere “Le Banche riusciranno finalmente a gestire la Customer Experience?”