Autore: Gian Carlo Mocci

Come passare da una commodity ad una esperienza ?

su da Gian Carlo Mocciin Customer ExperienceLascia un commento

AICEX: Post sintetico e interessante sull’economia dell’esperienza

From retail to wholesale, from healthcare to housing, how we do business has changed. Today’s consumers are not only looking for the most attractive product or service, but also the best experience. Companies that don’t create a memorable, positive and meaningful personal experience will surely risk extinction.

In the groundbreaking 1999 book, The Experience Economy: Work Is Theater & Every Business a Stage, Joseph Pine II and James H. Gilmore described “the Experience Economy” as the trajectory of a commodity from a “good” to a service and ultimately to an experience. If you cast your line and catch a fish, you’ve got a commodity. If you process it, can it and stock it on a store shelf, it’s a good. If you grill it and serve it on a bun to a restaurant patron, it’s a service. And if your restaurant has an aquarium theme with a shark tank that wows kids, it’s an experience.

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Ecco perchè utilizzare prodotti e servizi dei competitor

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samsung apple

This company has several competitors — long time incumbents with somewhat stale, but useful products, and several new competitors, including well-funded and noisy ones. I use several of these products regularly in different situations and have encouraged the founders to use them also.

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Le 10 leggi della Customer Experience

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zappos

AICEX: quali sono i segreti di Airbnb e Zappos per avere successo ed essere dei brand ammirati? Scopriamolo assieme – 

Having a strict focus on customer experience will lead to your company becoming an admired brand.

More often than not, an admired brand can also lead to financial success. Companies such as Westjet,Airbnb and Zappos make customer experience a top priority and reap the benefits in all aspects of their business. Regardless of the size of your business, you can use these laws to your advantage to beat your competition.

In this post, I outline 10 laws you can use as a check list to evaluate the state of your company’s customer experience.

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Volete salvarvi dai problemi di design?

su da Gian Carlo Mocciin Digital, Design, UXLascia un commento

design

Nota AICEX: torniamo a parlare di user experience e di design legato alla UX. Poniamoci le giuste domande per creare un design perfetto –
I believe that the difference between a good and a poor UX designer is that a good UX designer finds out all the questions a user has and answers them well in his design. A poor UX designer creates a design that actually raises more questions than it solves. Let me explain a method I use to get to the good questions.
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