AICEX: Ecco cosa NON accadrà nel 2024, le anti-previsioni di Forrester. Alla fine di ogni anno fioccano le previsioni sul futuro, in questa occasione si dice cosa non accadrà.

Di seguito una sintesi:

1) I robotaxi non decolleranno (ndr. e forse nemmeno i droni per le consegne dei pacchi.)

Look for the robotaxi distraction to be replaced by greater acceptance of autonomous physical item deliveries. Despite the recent hype around robotaxis, regulators are pushing back after recent traffic jams and reported incidents. Instead, expect a booming year for self-driving forklifts, curbside delivery robots, and drone delivery, driven by the increasing popularity of e-commerce, the need for last-mile delivery solutions, and more sophisticated autonomous

2) Il cambiamento climatico non produrrà nuovi segmenti dei clienti

Despite growing evidence of accelerated weather-related disasters, consumers across the globe will remain steadfast in their green consumer segments. A growing majority of consumers will be increasingly aware of climate change, but counterintuitively, climate skepticism is still on the rise. Inflation and the cost of living are still the priorities of consumers across the globe.

3) l’AI generativa non porterà una nuova epoca d’oro nel commercio digitale

After genAI’s first full year as a capability in many enterprise systems, digital business leaders will finally begin delivering on its biggest promises — top-line revenue growth and new customer acquisition — by automatically identifying and segmenting newly acquired customers for new product sales.

4) I Brand che operano nel DTC non faranno a meno di rivenditori e grossisti

After genAI’s first full year as a capability in many enterprise systems, digital business leaders will finally begin delivering on its biggest promises — top-line revenue growth and new customer acquisition — by automatically identifying and segmenting newly acquired customers for new product sales.

Ecco l’articolo originale ….

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