Today, the distinction between offline and digital marketing has become practically irrelevant. “Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. It also means that marketing has become so multi-channel and integrated that making a distinction is not only pointless – it’s restrictive.

The key to getting your marketing right is to understand the relationship between each different marketing channel and how each one can complement the other. While every situation, website and industry is different, there are four concepts that digital marketers often miss. Continua a leggere “Le 4 cose che il Digital Marketing sta dimenticando” →