McDonald’s: l’ultimo tentativo per riconquistare i clienti

NOTA AICEX: McDonald’s sta da tempo cercando di rinverdire la sua immagine e la relazione con i suoi clienti. Come? Ascoltando la voice of the customer.

McDonald’s is ringing in the new year with another push in its effort to revamp its image and relationship with customers.

As part of the new look, McDonald’s will debut new packaging, signage and uniforms for workers, it said Friday. The company is also planning on increasing its emphasis on the “lovin'” part of its “I’m lovin’ it” tagline.

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