NOTA AICEX: sempre più spesso i clienti sono coinvolti dalle aziende nel disegno della Customer Experience. Del resto, chi meglio di loro può conoscerla? – 

More and more, in my consulting work with companies and brands, we end up co-creating customer service and customer experience solutions together with the company’s actual customers.  While co-creation is no substitute for improving the customer service provided directly by your staff, nor for innovative leadership efforts to improve the customer experience, it has a value that is growing quickly and should not be overlooked.

Even, as we’ll see below, in creating better solutions for adults suffering from incontinence.

Continua a leggere “I tuoi clienti possono costruirsi da soli la loro esperienza?” →