AICEX : Interessante connubio tra Virtuale e Reale
Why would a digital bank have branches? (CheBanca! case study) – by Chris Skinner
I just visited with Roberto Ferrari at CheBanca! in Italy. For those who don’t know CheBanca!, it is the digital first bank launched in 2008 by Mediobanca. Mediobanca provides merchant bank services in Italy and had never had a retail bank before. Therefore, it made sense in the post-meltdown digital age to implement a fintech bank fit for Italy, andCheBanca! claims to be that bank. You can find out more here.
Anyways, being a digital first bank does not mean being a digital only bank, and Roberto took great pride in showing me his branch.
I know, it doesn’t look like much, but wait till you get inside
A digital bank with a branch? Yep. CheBanca! has launched almost 50 of them so far, with more to follow. This has proven critical in getting trust and deposits, with the main aim of achieving three things that digital only does not achieve:
These three things are harder to achieve when you are unseen, unproven and unknown, although some are bound to disagree. However, Roberto and his team gave me some interesting statistics that may back up this claim.