La Customer Experience è il nuovo Marketing: il caso Mercedes

NOTA AICEX: Mercedes dimostra come la Customer Experience sia così importante da essere diventata parte integrante del processo di marketing dell’azienda.

auto

I have been talking to a lot of people over the past year about the way that customer service is taking on a new importance in most organizations. Of course most executives say that the ‘customer comes first’, but I believe that many companies are now looking to their customer facing team for ideas, leadership and competitive advantage.

Continua a leggere “La Customer Experience è il nuovo Marketing: il caso Mercedes”