Instagram, Snapchat, e la nuova era del game marketing

Mike Vorhaus, president of Magid Advisors

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Above: Mike Vorhaus, president of Magid Advisors

Image Credit: Magid Advisors

Game marketing has evolved in a lot of ways in the past few years. We thought it was time we asked an expert gaming analyst about where everything is going.

Mike Vorhaus, the president of Magid Advisors, founded Frank N. Magid Associates‘ Internet practice in 1995. He’s been analyzing the game industry since 2001, and he leads Magid’s operation, advising investment firms on media and technology assets. Vorhaus has been a columnist in Ad Age and is quoted regularly in mainstream publications. His latest data shows that you can reach gamers through new social networks like Vine, Pinterest, Instagram, and Snapchat. You can also reach the old folks like me through networks such as Facebook.

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