La fiducia dei Clienti. Interessante disamina sul ruolo del “Customer Trust”

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NOTA AICEX: il “customer trust” viene definito da Michael Lowenstein come “il tessuto connettivo che unisce clienti, marchi ed aziende. Senza di fiducia questi legami si dissolverebbero rapidamente. Il Dr. Franco Oboni, esperto mondiale di risk management, commenta l’articolo e ci regala alcuni importanti spunti di riflessione.

Following this blogpost (http://customerthink.com/what-is-the-future-role-of-consumer-trust/) by Michael Lowenstein, customer trust “is the connective tissue that holds customers, brands, and enterprises together; and, without trust, these connections would quickly dissolve.” Over the last few years Riskope have spent a lot of R&D funds and efforts to study the relationship between public perception of risks (http://www.riskope.com/wp-content/uploads/2013/06/FINAL-Vienna-EGU_presentation_2014-05-08.pdf ), risk assessments and crises developments (http://www.riskope.com/wp-content/uploads/Can-We-Stop-Misrepresenting-Reality-to-the-Public.pdf ), coming to the same conclusions. Continua a leggere “La fiducia dei Clienti. Interessante disamina sul ruolo del “Customer Trust””