Tag: customer experience management

Analizzare i Big Data: un approccio customer-centrico

su da Gian Carlo Mocciin Marketing, Loyalty, OtherLascia un commento

NOTA AICEX: “Big Data” sembra essere la parola del momento. L’autore del blog di oggi ci spiega come si lega il Customer Experience Management ai Big Data e come si possa ottenere un approccio customer centrico.

The latest buzz word in business is Big Data. According to Pat Gelsinger, President and COO of EMC, in an article by the The Wall Street Journal, Big Data refers to the idea that companies can extract value from collecting, processing and analyzing vast quantities of data. Businesses who can get a better handle on these data will be more likely to outperform their competitors who do not.

Continua a leggere “Analizzare i Big Data: un approccio customer-centrico” →

Riesci ad evitare gli errori di CX?

su da Gian Carlo Mocciin Customer ExperienceLascia un commento

NOTA AICEX: vediamo oggi alcuni errori da evitare per implementare una corretta strategia di Customer Experience Management.

pitfall

On an almost daily basis I speak to companies about their thoughts and strategies on providing the best possible customer experience and it’s fair to say that the vast majority view it as a high priority on their business planning agenda. However, in the real world the challenge is often converting great ideas into a practical operational plan that can really improve the customer experience.

In my experience, there are four key pitfalls that many organisations face when searching for the right Customer Experience Management (CEM) strategy for their business and it is worth all management teams being mindful of them and planning to avoid them:

Continua a leggere “Riesci ad evitare gli errori di CX?” →