Dalla customer journey ai servizi ed esperienze

NOTA AICEX: molte organizzazioni comprendono la rilevanza del focus sul cliente e cercano di incorporarlo nella loro strategia. Confinare la strategia di Customer Experience solo al customer service e customer journey è piuttosto limitante: perché non allargarla ai servizi customer centric e alle esperienze?

In a recent article, the open marketer introduced a simple four-stage framework for customer experience maturity. The stages of the framework are as follows:

“The first two stages address how the company engages with its customers (with ease and efficiency). They are about how a company can interact more effectively with its customers.

Continue reading “Dalla customer journey ai servizi ed esperienze”