Categoria: Digital, Design, UX

10 errori di mobile design e come evitarli

su da Gian Carlo Mocciin Digital, Design, UX, OtherLascia un commento

The top 10 mobile design mistakes – and how to avoid them

NOTA AICEX: Dopo il precedente post con gli errori sul Web stavolta vi diciamo cosa evitare sul Mobile. – 

Dave Shea dives deep into what’s wrong with the mobile web and considers how we can make it better by identifying 10 design anti-patterns.

A few years ago, I spent a few weeks driving around New Zealand’s south island. Public Wi-Fi seems mostly unavailable in the South Pacific, so I relied on a prepaid SIM card for connectivity during that trip.

This shouldn’t have been particularly memorable, but, after spending hours attempting hotel bookings on sites that clearly weren’t optimised for my mobile phone, the experience is still fresh in my mind. I remember a lot of frustration, pinching and zooming to see minuscule form fields. I remember attempting to resubmit the form multiple times because I missed a field while zoomed in. I also remember this experience costing me more than just my time.

We make decisions as we design and build sites. Sometimes we decide in favour of approaches that meet our needs but cause grief for our end users. Those are mobile design mistakes and these practices need to die. Let’s talk about them.

Continua a leggere “10 errori di mobile design e come evitarli” →

5 grafiche da non utilizzare nei vostri siti di E-Commerce

su da Gian Carlo Mocciin Digital, Design, UXLascia un commento

NOTA AICEX: Spesso i nostri post dicono cosa fare, stavolta vi diciamo cosa non fare.

This is the last in a series of 8 articles on product finding that draw on findings from our recent homepage and category usability report and benchmark.

Internal graphics, banners and ads for promotions and site features are fairly common on e-commerce sites and can – when linking to relevant content – be immensely helpful to users. However, during our latest e-commerce usability study, a large number of the test subjects were led astray by poorly placed and designed internal ads. In some cases this even resulted in site abandonments.

Continua a leggere “5 grafiche da non utilizzare nei vostri siti di E-Commerce” →

Service design: alcuni case study

su da Gian Carlo Mocciin CRM, Customer Service, Digital, Design, UXLascia un commento

NOTA AICEX: il disegno del servizio mette al centro l’utente. Ma solo vedendo il processo end-to-end dal fornitore all’utente finale come un “service journey” ,si riesce ad avere un quadro accurato di ciò che il service design dovrebbe essere. Esploriamo alcuni case study.

In our daily lives we avail of services constantly. When we check our online bank with our mobile phone, deliver our children at kindergarten or school, or when we book a flight to our next holiday destination, we use a service. Often we do not think about our increased consumption of services – mostly we do it only when something goes wrong or when we’ve been pleasantly surprised.

Kforum 12A service journey in paper clippings.

Continua a leggere “Service design: alcuni case study” →

Ispirazione per il service design

su da Gian Carlo Mocciin Digital, Design, UXLascia un commento

Nota Aicex: il service design mette l’utente di un servizio al centro. Creando una service journey si analizza il processo dal fornitore all’utente finale e si riesce ad avere un’idea di ciò che il servizio dovrebbe essere. L’articolo ci propone alcuni interessanti case studies.

Service design places the user of a service at the center. If you look at the process from supplier to end user as a service journey, you get an accurate picture of what your service design should look like. Read the most important advice and inspiring case studies here.

In our daily lives we avail of services constantly. When we check our online bank with our mobile phone, deliver our children at kindergarten or school, or when we book a flight to our next holiday destination, we use a service. Often we do not think about our increased consumption of services – mostly we do it only when something goes wrong or when we’ve been pleasantly surprised.

Kforum 12A service journey in paper clippings.

Continua a leggere “Ispirazione per il service design” →