Le aziende non hanno Biga Data, ma semplicemente Bad Data

Jeremy Levy: CRUNCH NETWORK CONTRIBUTOR –  Jeremy Levy is CEO of web-based analytics platform Indicative.

The truth is, most of them suffer from one of the old adages in computing: garbage in, garbage out. Not only do most of them actually not have Big Data in terms of data complexity or volume, but most of them actually have Crappy Data, and it’s probably hurting their business.

According to Experian Data Quality, inaccurate data affects the bottom line of 88 percent of organizations and impacts up to 12 percent of revenues.

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