NOTA AICEX: elenchiamo oggi i 7 principi per una grande customer experience.
Book review: A few good ideas on an important topic, which falls short in part because of the very hubris it criticizes. An honest and more useful title would be: “Some ideas for better customer experiences”. It’s mercifully a light read, the introduction chapters make some interesting points (for instance that companies depend on appeasing the financial god’s short term requirements which is putting their long term viability in jeopardy) although clearly on shaky ground when talking about economic history.
