Ice Bucket Challenge: 6 lezioni di Viral Marketing

NOTA AICEX: alzi la mano chi non si ricorda del tormentone di qualche mese fa, l’Ice Bucket Challenge.  Cerchiamo di capire cosa possiamo imparare da un punto di vista di marketing virale.


Social feeds from across the country are chock-full of videos and photos of Celebrities, Inventors, CEOs, Athletes and Politicians all taking part in the most recent viral sensation : “the Ice Bucket Challenge”…!!

Whether you’ve laughed at your friend’s reaction to the ice cold water or taken the challenge yourself, postings about it are everywhere. This initiative has achieved something that’s every marketer’s dream: going viral and capturing wide attention across the nation in a month or two..

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