5 grafiche da non utilizzare nei vostri siti di E-Commerce

NOTA AICEX: Spesso i nostri post dicono cosa fare, stavolta vi diciamo cosa non fare.

This is the last in a series of 8 articles on product finding that draw on findings from our recent homepage and category usability report and benchmark.

Internal graphics, banners and ads for promotions and site features are fairly common on e-commerce sites and can – when linking to relevant content – be immensely helpful to users. However, during our latest e-commerce usability study, a large number of the test subjects were led astray by poorly placed and designed internal ads. In some cases this even resulted in site abandonments.

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