Tag: fundraising

Fundraising e Marketing: Quali sono le differenze?

su da Gian Carlo Mocciin Marketing, Loyalty

AICEX SUMMARY: If someone approaches you and makes the case for why you should give them twenty dollars, they’re fundraising. If they strike up a conversation and get you excited about their life goals and what they’re all about, they’re marketing.

How many hats are you wearing? As nonprofit fundraisers, the answer is often, “Too many!” or “Hold on, I can’t hear you from under this pile of hats.” Development professionals are often tasked with raising both funds and awareness for our organizations, which are two distinctly different activities that often get muddled together.

Clarifying the difference between fundraising and marketing will help you manage your tasks, balance your short and long-term priorities, and set the best goals for your projects.

“Clarifying the difference between fundraising and marketing will help you manage your tasks…”

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