NOTA AICEX: Dopo i “7 habits for highly effective people” che Stephen Covey scrisse nel 1989, recentemente McKinsey ha replicato con i “7 habits for highly effective digital enterprises”. Il mondo digitale ci sta “travolgendo” e comprendere come le aziende si stiano trasformando nell’era digitale diventa un argomento di sicuro interesse. Uno degli aspetti più rilevanti, non poteva che essere la Customer Experience.
McKinsey & Company published a short article a couple of weeks ago that is long on leadership and organizational insight. “The seven habits of highly effective digital enterprises” by ’Tunde Olanrewaju, Kate Smaje and Paul Willmott is worth a read, with observations and examples about how companies are successfully transforming themselves in the digital age. What struck me is that nearly every one of the seven habits applies to all aspects of business, whether you’re digitally engaged or not.
In fact, I think if you just delete the word “digital” from the title, you’d have a good template for organizational success. So here are the seven habits. See how many of these you are doing.
- Be unreasonably aspirational. “Being ‘unreasonable’ is a way to jar an organization into seeing digital as a business that creates value, not as a channel that drives activities,” say the authors. As I considered the examples given—Burberry and Netflix—I couldn’t help but think of Jim Collins and Jerry Porras’ Built to Last: Successful Habits of Visionary Companies. The companies that are able to envision a future are the ones that succeed. They aspire to become or create something that may not even exist or be achievable—at least not by current thinking. As the article notes, Netflix was a successful renter of DVDs, but it aspired to become a leader in a technology that was only in its infancy—streaming video. At the end of last year, NetFlix had 40 million streaming subscribers. Not bad for a bunch of dreamers. Continue reading “McKinsey : le 7 regole per avere successo (per le aziende)”