NOTA AICEX: Innovare è più semplice che inventare perché non c’è la “sindrome da foglio bianco”. Tuttavia spesso si dimentica di fare le cose semplici, di coinvolgere e informare i clienti e di imparare dai nostri errori.

Embed from Getty Images

Innovating is much easier then inventing. Let’s face it starting out with a blank canvas is most people’s nightmare. I am no exception. I’d rather start with something than nothing. But at times we are faced with starting something from scratch so, how do you deal with the blank canvas syndrome? Firstly, I’m an application designer. I don’t really like doing web sites I find them boring and ultimately not very challenging. So we will be looking at this type of UX design. Most application interfaces are stemming from a business process that either has been running in another format or is a standard reusable process eg. registration, view customer details, edit/update of data or a standard business workflow that you may be familiar with at some point. Now if I am worth anything as an interaction designer I should now be directing you to the reuse of design patterns, or the location of a good pattern library.  But I can’t, because I don’t use them. No, I’m not a deluded hero of the design world, well certainly haven’t been knighted yet. But I just like moving away from standard conventions, not that they are necessarily bad, they aren’t. I just like to go outside and breathe the fresh air a bit. You know, fill your lungs with that fresh air type of thing. Anyway, here’s how I approach design.

1. The brief. I was once handed a brief on a post it note. Yes, you heard right. I’ll surmise for you. Peter, make it better. Now, to me that’s one of the best set of requirements I’ve ever had. Freedom! Just make it better. This is what I did first.
   • Break it down to it’s simplest form. Regardless of obstacles, rip it apart to it’s most basic and start drawing boxes and arrows. If you can get it down to a couple of boxes you’ve done it. I brought mine down to 3.
     1. Who am I – Identification
     2. What do I want – Qualification
     3. How can I get it – Application

Continua a leggere “UX DESIGN. Seconda parte – L’APPROCCIO CORRETTO” →