Service Design (SD) is an approach that includes the design of the customer touch points and interactions with a product and/or service. Each and every interaction, communication and touch point must clearly and methodically be designed with a clear picture of how it ties back to your brand values.
With the understanding of what Service Design reflects, it is apparent that there is a critical link to the success of Customer Experience (CX). However, designing an impeccable experience is only groundwork of the framework, getting the business and the various cross functional teams have this in their DNA and to deliver these compelling experiences is equally of importance.
Service Design and Customer Experience are important to any business offering products and/or services. It requires innovation, advocacy and engagement to drive true customer experiences that drive customer loyalty.